Creative / Art Director
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KPN – Een beter werkend Nederland
Thanks to KPN’s expanding digital network, The Netherlands is working greener, smarter, and, most importantly, safer. In today’s digital era, that matters more than ever. The A Better Working Netherlands campaign for KPN Business highlights this commitment, laying the foundation for the country to build on with smart ICT and telecom solutions. For businesses of all sizes, government institutions, and entrepreneurs, KPN is a trusted partner in progress.
Rabobank – Business financing
Rabobank empowers SME’s to grow without limits. This campaign brings that to life through three dynamic films, each highlighting popular loan purposes: expanding cargo space, hiring more staff, and increasing storage space. By showcasing real growth opportunities, Rabobank is positioned not just as a lender, but as a partner in every step of an SME’s journey to success
KPN – Thuiskantoor
Winner SAN Accent 2024 – Remote work is here to stay, and 70% of employees see it as a key benefit. Yet boards worry about slow workflows, glitches,, and insecure connections. That’s why the ‘Tijd voor Internet van de Zaak’ campaign puts KPN forward as the modern solution, turning common remote work frustrations into attention grabbing experiences with buffering ads and glitching radio spots.
Rabobank – Rabo ClubSupport
Rabobank, with 2.3 million members, invites them each year through Rabo ClubSupport to decide where part of the bank’s profits go. Many are unaware, though clubs and associations could benefit. This campaign motivates members to vote by showing the real impact: new gymnastics equipment, instruments for a drum band, or a bigger line dancing space, every vote strengthens a club. Both big and small clubs joined, making this the most successful Rabo ClubSupport ever. Directed by Noël Loozen.
KPN – Extra Veilig Internet
Winner SAN Accent 2023 – Cybercrime is becoming an increasingly significant problem for small and medium-sized businesses. By simply activating the ‘Extra Secure Internet’ switch in the MyKPN Business App, your company is already better protected. Directed by Mattias Schut @Holy Fools.
Wehkamp – Het Mooie Van Nu
For Wehkamp, the repositioning campaign “The Wow of Now / Het mooie van nu” showcases TV host Leonie ter Braak. Celebrating 70 years of forward-thinking, it lets you shop fashion and home items via QR codes from your couch. Even digital out-of-home ads are shoppable.
Directed by David Eilander @ Holy Fools.
Nationale-Nederlanden – Verzuim
Excessive stress drives sick leave. In collaboration with Nationale-Nederlanden, the campaign raises awareness, shares tips, and offers Absence Insurance with prevention for employers. Less stress, less sick leave.
Directed by Emma Branderhorst @ Pink Rabbit.
Mars – Messages From Mars
Mars temporarily removed its logo from its chocolate bars. Customers had the option to purchase a black bar accompanied by a sticker set featuring the Mars typography, including punctuation marks. This allowed them to personalize the bar and give it as a gift to friends, colleagues, and family.
Gold Design Lion Cannes
Gold Epica Awards – Package Design
Silver at the ADCN – Packaging
Bronze Eurobest – Package design
Dutch Design Award – Best Packaging
Nationale Nederlanden – NN North Sea Jazz
Nationale Nederlanden celebrates support as the foundation of growth at the NN North Sea Jazz Festival. In an intimate documentary, Latanya Alberto’s mother, sisters, and manager share how they carried her journey. With Landing Soft, Latanya transforms that support into music and spoken word.
Directed by Ashley Röttjers @Bandit
Music video for ‘Landing Soft’:
Volkswagen – AI Buzz
Volkswagen’s campaign, AI. Buzz, invites fans to reimagine the all-electric ID. Buzz in any way they can dream up. From helicopters to campers or even snowplows-followers on Instagram get a blank canvas to design their ultimate ID. Buzz. The most creative ideas will be brought to life through AI-generated renders. With this campaign, Volkswagen pioneered the use of AI in creative engagement, proving that the ID. Buzz is as versatile as its legendary predecessors. The campaign stood out as a Webby Honoree and was nominated for the MET AMS Awards and the ADCN Awards.
– EFFIE Awards NL – BRONZE, Succesfull introduction
– Webby Awards – Honoree, Social – Best Community or Fan Engagement
– Dutch Creativity Awards (ADCN) – Shortlist, Activation & Promotion
– Epica – Shortlist, Creative use of AI
– Epica – Shortlist, Social Networks
VVN – Veilig Uit en Thuis
In partnership with VVN and Toyota, we launched the “Veilig Uit & Thuis” initiative to promote safe transport to and from sports clubs. Parents received practical tips, while youth teams could design a custom safe team vehicle to win for their club. The campaign was featured on Het Jeugdjournaal. Illustrations and animation by Marlies van der Wel.
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